Covid-19 Impact on Consumers
Covid-19 Impact on Consumers
9 PagesCovid-19 Imp act on Consumers MAX Consumer Insights:3415 1915 1465 33.05% 25- 29 30-44 45- 55 49.78% 17.17% Methodolog y Online Sur vey Ma y 16, 2020 SAMPLE SIZE Gender Age people surv e y ed people in tending to pur chase a v ehicle people planning on buying a ne w car or la te model used v ehicle 52.51% 47.49% Male F emaleExecutive Summar y W e surv e y ed o v er 3000 people be tw een the ages o f 25 and 55 to unders tand ho w in ter es t in pur chasing a v ehicle f or this cor e automo tiv e buying audience has changed due to the cor ona virus outbr eak. While ther e ar e some significan t shifts particularly in terms o f dela y , the dealership-based pur chase pr ocess is e xtr emely r obus t and mor e trus ted than alterna te channels to comple te a pur chase during this crisis.
