1 FORTUNE 100 COMPANY’S DATA MIGRATION EXPECTED TO DELIVER 71% 3-YEAR ROI Ever wonder why so many consumer brands offer loyalty programs? The short answer: Because they work. A 2016 U.S. retailer study found that customers who enroll in loyalty programs spend as much as 18 percent more than those who don’t. Not surprisingly, most companies (57 percent) plan to increase spending on their loyalty programs. So, when one of our clients, a Fortune 100 beverage corporation, asked us to migrate its backend customer loyalty program from its hybrid database architecture to AWS, we knew we had to bring our “A” game. The stakes were high. Digital Marketing Database Migration Case Study EXPENSIVE, UNRELIABLE DATA SYSTEMS CAUSED CONSTANT FRUSTRATION Before determining the right solution

Join for free to read