Mitel’s First Class Advocate Marketing Program. Blueprint
Mitel’s First Class Advocate Marketing Program. Blueprint
10 PagesMitel’s First Class aDVOCatE MarKEtiNG PrOGraM Blueprint 136.5” 240.9” PRESENTED BY INFLUITIVE AND TANGO CARDA ll around the world, Mitel powers over 2 billion business connections every day and unsurprisingly, they have thousands of happy customers, partners and employees - these are Mitel’s advocates. in early 2014, Mitel had three objectives to face: 1 2 3 Establish the company’s new brand in the marketplace Develop internal buy in to spread the Mitel message via social media Generate high-quality referral leads to fuel Mitel’s growth to start, Mitel looked for a solution that was scalable to their employees. the result was, Mitel Champions, a program that was made up of nearly 2,000 highly engaged Mitel advocates encompassing employees, partners and customer advocates. CHAMP
