Case Study
Brightpearl’s Advocate Community Drives Customer Success, Engagement & Positive Word Of Mouth
I N F LU I T I V E .C O M AN ADVOCATE MARKETING SUCCESS STORY FE A T U R IN G DRIVES CUSTOMER SUCCESS, ENGAGEMENT & POSITIVE WORD OF MOUTH 5 W A Y S B R I G HTP E A R L’ S ADVOCATE COMMUNITY5 Ways Brightpearl’s Advocate Community Drives Customer Success, Engagement & Positive Word Of Mouth 2 + T he quality of your reviews can make or break your sales. Even if your marketing and sales strategy has a prospect totally bought in, all that hard work can be destroyed in an instant by a couple of less- than-stellar customer reviews. No one knows this better than James Scott, President and SVP of Customer Success at Brightpearl Inc. Brightpearl, a cloud-based Enterprise Resource Planning software platform for retail management professionals, had received negative reviews on popular technolog