The "State of Customer Marketing: 2022 Edition" report emphasizes the critical role of customer advocacy and community programs in business success. It highlights Influitive as a top tool, with users reporting increased satisfaction and revenue gains. The report shows a growing trend toward merging advocacy and community efforts to enhance engagement. Key challenges include quantifying program value and sourcing new customers, while important metrics are customer engagement and case studies. Overall, the report underscores customer marketing's rising importance and its impact on organizational growth and retention strategies.

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