Miscappalapipi.it, an eco-friendly eCommerce store, improved sales and customer engagement using SALESmanago. The company implemented automated campaigns via email and WhatsApp, personalized communication, and optimized segmentation (interest, shopping preferences, RFM, etc.). Automation led to 75% of transactions supported by SALESmanago, with 57% of last-click transactions driven by automation rules. Automated emails achieved 150% higher open rates and 309% higher click-through rates compared to bulk emails. Future opportunities include dynamic emails, personalized shopping inboxes, and social proof widgets. The ROI for marketing automation was 32x.

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