“When we first spoke with Dr. Jeffrey Gold, there was no denying he was a passionate family physician who cared about his patients,” said Nate Williams, Midmark sales representative. “He explained that he was planning to open his own practice and he wanted our help in implementing a patient-centered design approach to ensure his exam rooms were focused on the patient/physician interaction and relationship. Above all else, he wanted his patients to feel welcome and comfortable.” After more than seven years practicing medicine as part of a physicians group, Dr. Gold had decided to open his own solo practice, Gold Direct Care PC, in the Greater Boston area. The move was driven by his desire to find a better way to handle the business of primary care that would allow him to spend as mu

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