CASE STUDY Better Thinking. Better Performance. Better Results.CASE STUDY: INCREASING REVENUE AND CIRCULATION AT AN UNDERPER- FORMING PUBLICATION © Herrmann Global 2015 2 HOW ALIGNING WITH THE WAY IT’S READERS THINK LED TO A FIVE-FOLD INCREASE IN MAGAZINE REVENUES OBJECTIVE: To boost the company’s performance by turning around an underperforming publi- cation in its portfolio. August Home Publishing (AHP) publishes seven award-winning, n

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