customer profile Today, MSA has four seats of 3ds max, and its three staff artists put the software through its paces on all their projects. "One of the greatest strengths of 3ds max is its amazing lighting features that let us achieve photo- realism, which brings our renderings to life," Sechman says. Specifically, he cites the software's lighting solu- tions, including Global Illumination and radiosity, for producing realistic and compelling re

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