Businesses always look for opportunities to learn and improve themselves so as to remain competitive and succeed in business. One of the most important ways that businesses learn is by analyzing data that is meaning fully presented to them. Data can come from varied sources –organization’s own historical data, competitor data, current market trends data and various other sources. Analysis can also be done on different types of data like production, sales, finance etc. Metrics thus collected can be effectively used to make informed decisions.

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