Originally distributed in only brick-and-mortar locations, for Melvin & Hamilton, transitioning to e-commerce presented its own set of challenges. One critical issue was how to optimize the navigation and transaction rates of product pages. In physical locations, shelf arrangements, knowledgeable salespeople and store layout go a long way in ensuring products are shown in their best light. But in the digital space, it’s all about UX. Melvin & Hamilton wanted to discover the optimal product page design to maximize transaction rates, and of course, revenue. CHALLENGE Melvin & Hamilton increases revenue by 34% with product page optimization Melvin & Hamilton began as a men’s shoe label in 1988, and quickly grew to include a women’s collection and accessories in the 1990s. Today,

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