Talon partnered with SafeGraph to enhance out-of-home (OOH) audience targeting using detailed POI and geometry data. Previously, Talon struggled with inconsistent datasets and limited insights into proximity and foot traffic. SafeGraph’s accurate, regularly updated data improved Talon’s Ada platform, enabling faster media recommendations and more precise audience segments. This helped brands drive both awareness and lower-funnel metrics like purchase intent. Talon now plans to expand SafeGraph integration globally and incorporate it into their Atlas DSP to combine audience, weather, and event data for smarter OOH campaigns.

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