“This technology can level the playing field for smaller service providers and help them compete for any size customer.” — Kevin Rusin, CFO, McKinley Elevator Corporation McKinley Elevator Uses ServiceMax & PTC Software to Compete With Bigger Firms Most companies fear commoditization. It is a big threat to small service organizations as they typically lack the ability to control prices in their market, and it certainly had CFO Kevin Rusin worried as he considered the future of McKinley Elevator Corporation. McKinley provides residential elevators and accessibility lift products for homes, public-sector locations, and businesses. It serves a regional market that includes California, Nevada, and Arizona. While McKinley has a strong industry reputation as a distributor and is sought

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