Case Study
McDonald’s,Dundee
! ! Challenge Pacific are used to challenges with regular clients McDonald’s UK – and this time the brief was to give makeovers to three diners in Dundee, to bring into line with the “Restaurant of the Future” concept. The outlet in Longtown Road is representative of all three, in that it involved a refresh to a close deadline and a tight budget. This was to become the first McDonald's in Dundee with three self-order kiosks. Approach During a short, five-day shutdown window, the restaurant went through a thorough refurbishment programme that involved the removal of furniture, alterations to ceramic floor tiles, installation of beverage cell walls, priced menu boards, self-order kiosks and recycling units, the relocation of kitchen equipment, installation of a new service counter, a