Case Study
mCaffeine Dazzles in Mom & Pop Retail With The Power Of Sales Automation.
mCaffeine Dazzles in Mom & Pop Retail With The Power Of Sales Automation.What an age to live in, isn’t it? Where hundreds of start-ups dot the Indian FMCG landscape and unicorns are no longer rare. When you look closer, you can figure out which start-ups have got an intelligent strategy in place, and which ones are burning both ends of the candle. The one common thread that runs across all these ‘young’ companies that are climbing the rungs to success is that their vision is crystal clear. They know where they want to be, and they are willing to invest in resources that can get them to that goal. Navin Prajapati, the National Sales Manager of mCaffeine, did exactly that. He knew that achieving aggressive growth in kirana retail was non-negotiable. So looked for a technology partner for w