Maximizing Property to Auto Cross-Sell Campaign Performance With Predictive Analytics to Achieve a 246% Increase in Policy Conversion
Maximizing Property to Auto Cross-Sell Campaign Performance With Predictive Analytics to Achieve a 246% Increase in Policy Conversion
2 PagesCase Study: Maximizing Property to Auto Cross-Sell Campaign Performance With Predictive Analytics to Achieve a 246% Increase in Policy Conversion Overview One of the nation’s largest property and casualty insurers understood that increasing existing customer share-of-wallet by converting customers to bundled policies was an excellent way to achieve sustainable growth. However, the company was struggling to garner a profitable rate of auto to property policy conversions among its current customer base. A significant part of the problem was that the company’s traditional marketing campaigns cast a wide net, resulting in low returns and wasted resources. The Challenge In examining its marketing process, the carrier realized it faced three challenges: 1. Identifying the most-likely-to
