Page 1 © COPYRIGHT 2009 Dechert-Hampe & Co. Case Study Fine-Tuning Retail Sales Situation A major electronics retailer believed that sales could be improved by customizing assortment and marketing tactics by store or neighborhood type. Solution Five U.S. markets were selected for analysis and testing. Store-level sales for 11 sub-categories were compared to store demographics and psychographics. Results The st

Join for free to read