2 IDBS For organizations that rely on data driving their business, MDM is a necessary activity - but when done well, can be an advantage in certain use cases like analytics and business insights - as well as contributing to the application of F.A.I.R. Data Principles. Whitepaper Data Management What is it? Master data management (MOM) refers to data governance principles and practices which an organization may choose to implement-using a combination of people, processes and technology-to reduce ambiguity causing wasted time to maximize the value of their data assets. Why is it important? The concept of MOM is not new but has evolved over the years for informatics technology supporting R&O organizations. Its role has become increasingly more important with the number o

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