MassMailer provides Xyvid sales team the right insight into the mass email responses to follow up in a timely manner. BACKGROUND / CHALLENGE Xyvid ? delivers virtual event broadcasting for the web enabling its clients to engage and interact with target audiences anywhere in the world through event webcasting using a precision high-resolution, affordable Internet-based broadcast platform with quality equal to high-priced satellite broadcasting. They have a database of about 50,000 contacts which they reach out to via mass email every week or two. Xyvid used Salesforce but due to daily email limits and the inability to get good statistics and track events they were forced to try another email solution but because it was not a native solution they had problems getting op

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