MarketWire Case Study Background: Market Wire is the third largest newswire in the U.S. A full-service distributor of company press releases and financial news announcements, Market Wire offers the best value in the newswire industry, boasting the most secure, innovative, cost-effective, and comprehensive distribution of news with real-time news feeds to AP, Dow Jones, Bloomberg, Reuters, Yahoo!, Google, MarketWatch, AOL, MSNBC, Motley Fool, Lexis-Nexis, Factiva and thousands of other leading websites, newswires, and databases. Market Wire's news is directly integrated into the editorial systems of hundreds of newspapers and broadcast outlets and is also sent to more than 30,000 individual journalists. The Company has more than 3,000 clients. Situation: Market Wire has seven offices around

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