Stand Up Ranchers: Spurring sales across 12 marketplaces CASE STUDY COMPANY OVERVIEW Stand Up Ranchers was founded in 2008 by a rancher’s wife who wanted to create supplemental income for her family and employment opportunities for those in rural towns. Stand Up Ranchers focuses on high-quality brands and products, including apparel, footwear, home decor and outdoor gear, for ranchers, working men and women, hunters, equestrians, outdoor enthusiasts and rodeo life. With a team of 45 ranchers’ wives, veterans, rural residents and others, Stand Up Ranchers is committed to bringing quality products at reasonable prices to meet the needs of customers everywhere whether they shop online or through their retail store. CHALLENGE Stand Up Ranchers began as a small eBay business that sold

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