Marketing Video Case Study: Homepage Video Increases Conversions - Marketing 360® Adding a video to your homepage can be one of the most effective ways to communicate your value proposition. Here’s how it worked for a Marketing 360® client. Weight loss is a competitive industry. Making sure you communicate value and create a sense of trust is vital to success. Skinny Up!, a Marketing 360® eCommerce client that sells weight loss supplements, decided to sharpen their competitive edge. So they placed a video on the homepage. With this prominently placed in the homepage layout, it’s going to get views. So does it help conversions? Here’s a data comparison over 60-days after we added the video: As you can see, the people who watched the video converted at a higher rate across every channel. L

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