Case study Project at a Glance Challenge The marketing services provider was tied to the customer communication platforms being utilised by its clients. Each client relied on multiple, varied platforms that were highly channel specific, and lacked strong personalisation capability. Due to dealings with multiple suppliers, the build and delivery of a campaign was particularly time intensive. Solution GMC Inspire best met the needs of the business, allowing the company to broaden its service offering and provide personalised omnichannel communications campaigns in a way that streamlined operations and empowered its clients with greater control and cost efficiency. Results With a single platform for multiple channels and personalisation functionality, the marketing services

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