Case study “Our customers also have the highest requirements for process performance and stability for innovative one-to-one marketing. That’s why we rely on GMC Inspire as a solution that has proven itself in transactional printing for major banks and insurance companies.” Gerhard Märtterer, Head of One-to-One Marketing Services, Eversfrank Group Challenge Eversfrank was planning its own digital printing factory. The goal: to provide innovative one-to-one marketing services with cutting-edge technology and to offer long- standing customer relationships prospects for the future. Solution GMC Software gave Eversfrank the technological capability to have flexibility in high-volume printing, flexibility that can be incorporated in cross-channel communication strategies. T

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