BAG knows data fuels successful relationship marketing Project at a glance Challenge With too many software tools to deal with, and heavy reliance on external suppliers, BAG found that its customers’ marketing campaigns were taking too long to process. And because multiple data files were handled manually, there was no easy way to track responses and measure success. Solution They installed GMC InspireTM and now use it for almost all campaign stages, eliminating the need for additional tools and external suppliers. BAG has automated the end-to-end campaign process and uses trigger marketing, personalized campaigns, multiple channels and response tracking for detailed reports of campaign success. Results BAG reports a 90% improvement in turnaround time with GMC Inspire and expect

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