The Challenge Marketing ROI suffered due to poor data quality on incoming leads. “The marketing team was spending a lot of time and effort on generating leads for the sales team, but the leads were coming in with incomplete and inaccurate information, meaning sales either wasn’t following up with them or they were spending a lot of time researching their contact and background information,” explained Kate Sarkissian, Senior Manager, Database Marketing, at Brainshark. The Brainshark team didn’t have access to direct dial phone numbers and their connect rates suffered because of it. They also needed a full picture of their database so they could continue to fuel their funnel with new, targeted contacts. The Solution With ZoomInfo, Brainshark was able to shorten their lead follow

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