INCREASED RETENTION & LOYALTY BECU, the fourth largest credit union in the U.S., integrated data from MX with the marketing platform from Amplero (an AI / machine learning marketing manager) within the Salesforce Marketing Cloud. One year after beginning a consistent stream of email campaigns to its members, the results have been excellent. BECU is currently sending approximately 50,000 targeted emails per day (1.5 million per month) and as a result is: RESULTS “Not only are we getting the results we hoped for—such as incremental lift on application volume—but these email campaigns are increasing engagement with our members overall.” BRIAN KNOLLENBERG VICE PRESIDENT DIGITAL MARKETING & ANALYTICS CASE STUDY Optimizing the MX-Amplero powered campaigns for channel, timing, conten

Join for free to read