Case Study

Driving Engagement with Personalized Insights

Driving Engagement with Personalized Insights

Pages 4 Pages

Voya Financial, serving 14.7 million clients, sought to improve employee understanding and engagement with workplace benefits through its myVoyage app. Many employees were over or underinsured, with 1 in 3 not fully understanding their benefits. To address this, Voya integrated MX Insights, providing personalized, real-time financial guidance and secure account connections. This approach enabled proactive nudges, clearer financial visibility, and more consistent engagement. Results showed 13% of users increased retirement savings, averaging $1,200 more in healthcare savings, while employers saved $800 per employee through optimized benefits decisions.

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