Market Research Pinpoints Path to Success | ARC Advisory Group A global supplier of process technology and equipment hired ARC to help them identify market growth opportunities Client Challenges A global supplier of process technology and equipment wanted to expand their business in the North American market. The company felt that expansion of their product offerings might be key to increased revenues and margins. They wanted to determine what strategic steps were required to successfully make this transition. ARC Solution ARC addressed this client's needs through a four-part study. First, ARC assessed the overall market size and determined which portion was potentially available to this client. Second, ARC validated its estimates and assessed customer acceptance of this client through di

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