Assessing a Technology and Its Market Potential | ARC Advisory Group A manufacturer invented a unique technology for measurement and wanted to determine its potential for a new business. The company worked with ARC to determine potential market opportunity. Client Challenges A manufacturer of a commodity product invented a unique technology for measurement that significantly reduced their costs, and wanted to determine its potential for a new business. They dominate their market and have a profitable business. However, other applications are reducing the use of this product and the size of their market is declining. Consolidation in the industry is intensifying competition. They need to find other markets for new revenue streams. Can this technology provide the needed new business? ARC S

Join for free to read