Business Strategy and Growth Workshop | ARC Advisory Group ARC conducted a Strategy Workshop for the client providing an external viewpoint on market conditions, user needs, other players, and partners. Client Challenge The enterprise software supplier's product positioning and product development strategy was inconsistent with prevailing market dynamics. Prospects and partners were confused and losing confidence in the supplier's future viability. The sales cycle was extending as prospects dug deeper into reviews of the supplier and their competitors. Most regions missed their sales goals. A new product roll-out was pending and needed changes ARC Solution Using Strategy Workshop methodology, a senior analyst orchestrated a review of the product strategy with the various business func

Join for free to read