1 Case Study – Pharmaceuticals Demand Dynamics and Market Sizing Study – Southeast Asia The challenge A global pharmaceutical company that specialized in drugs for mental disorders, wanted to learn about the market demand for a particular group of drugs in five countries across Asia. It was also keen in gaining insights into the current treatment and prescription patterns for mental disorders that existed in these countries. The objectives of the study were to conduct a study on the prescription patterns of different mental disorders and gather information on the opportunities that existed in the market. The study also set to obtain feedback from psychiatrists on the efficacy and impact of existing drugs, as well as identify unmet needs. The process Spire conducted intervi

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