Case Study: Market Entry Strategy for Surgical Imaging Solutions for Integrated Operating Rooms in China Client Situation: Amid rising demand for integrated operating rooms (IOR) particularly in established economies, our client was poised to accelerate its surgical imaging solution business globally—it acquired a company offering clinical Video-over-IP solutions, and has since been providing clinical information management systems to healthcare institutions in the U.S. As the company sought to leverage its new acquisition in penetrating new markets for surgical imaging solutions, it engaged Emerging Strategy to conduct a comprehensive go-to-market strategy study for the Chinese market. Emerging Strategy’s Approach: The purpose of the engagement was to inform our client’s decision-making o

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