Mark Petchey Tennis Academy Programme 2016 PR activation report. 20/10/2016“We are really delighted with the outcome of the project we have worked on with Henman Communications. The video is content in particular has enabled us to complete a new tennis hub on our website, on time and one budget, with great results.” Sarah Cramer Head of Brand Marketing Neilson Active HolidayPR BRIEF Henman Communications were tasked with raising the profile of the Neilson’s tennis holiday offering at their European Beachclubs in the tennis, health & fitness and lifestyle media. Our recommendations were for Neilson to appoint a high profile tennis celebrity to build brand awareness and credibility in the tennis, sports and lifestyle sector. We introduced Mark Petchey to Nielson and advised

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