henman 1 Colostrum UK case study Henman Communications 2010 – 2013henman 2 Follow us on Twitter@HenmanComm | www.henmancom.com Henman Communications was appointed by Colostrum UK to launch their Neovite product into the sport, health and fitness sectors. This case-study outlines our PR and sponsorship activation strategy, activities and results. Background Colostrum UK imports colostrum products from the world’s largest producer, Fonterra of New Zealand, and markets to both retailers under our brand Neovite and wholesaler to established sports nutrition companies. End-customers include professional and highly-ranked amateur athletes and sports people including Olympic medal-winners, national and international class cyclists, record-breaking long-distance runners, Rugby Union

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