David Lloyd Leisure | 2015 National Schools Pop-Up Roadshow Case-study Report DAVID LLOYD LEISURE 2015 National Schools Pop-Up Roadshow with Mark Petchey Case-study Report Key stats: ? Combined pieces of coverage: 98 ? Combined audience figures: 60,918,094 ? Combined AVE value: £402,915 ? Combined PR value: £1,208,745 OVERVIEW David Lloyd Leisure, the UK’s leading tennis provider, held a nation- wide competition after teaming up with First News, Britain’s only newspaper for children, with the chance to win a REBOwallTM for their school playground. “I am delighted David Lloyd Leisure launched this competition to make tennis more accessible and increase tennis participation among children across the country.” Mark Petchey Andy Murray’s former coach & Sky Sports

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