Case Study
MAPLE HILL GOLF : Hitting Off the Walmart Tee in No Time
COMPANY OVERVIEW When budget-conscious golfers are in need of discount clubs and gear, it’s Maple Hill Golf that they turn to. What began as a family-owned retail shop in West Michigan has grown into a 15,000-square-foot brick-and-mortar store and a successful specialty online retail presence with high ratings on thousands of globally-shipped items. The company is known for offering many of the industry’s best closeout opportunities — from retiring lines of golf clubs and rangefinders to the latest apparel deals — on various marketplaces ranging from eBay and Amazon to Walmart and Jet. SITUATION For years, Maple Hill Golf has experienced tremendous success selling closeout and discount golf equipment on eBay and Amazon. Then, two significant shifts occurred: First, the online sales