Bling Jewelry Shines on 44 Marketplaces Globally Including on Amazon, Walmart CASE STUDY COMPANY OVERVIEW Elena Castaneda’s entrepreneurial spirit is the driving force behind the Bling Jewelry brand, a top-selling online jewelry merchant. Since getting its start in a one-bedroom apartment in Manhattan 20 years ago, the multimillion-dollar accessories company is now a successful international seller, consistently winning the buy box on marketplaces like Amazon and Walmart with ChannelAdvisor’s support. THE CHALLENGE With rapid business growth comes growing pains. Growing from its origins in a double-sized closet to a 14,000-square-foot office space in New Jersey, Bling Jewelry has expanded exponentially both offline and online. Today, the popular brand boasts 48 employees who manage

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