COMPANY OVERVIEW Schuylkill Valley Sports has offered a full line of sporting goods, covering athletes from head to toe, for over 45 years. The company provides customers with athletic equipment, footwear and apparel for nearly every sport, from soccer to disc golf. In addition to 16 physical stores, the company has a growing e-commerce presence, selling on eBay, Amazon and Walmart. SITUATION Schuylkill Valley Sports had been selling on eBay since the early 2000s with only a handful of products listed. However, the company wasn’t seeing nearly the results on eBay that it was on other marketplaces. Enter Ryan Kistler, Schuylkill Valley Sports’ eCommerce Manager. Ryan helped the company increase its listings on eBay. “It really wasn’t until 2014 that we began to actively sell on eBay

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