Malibu Drives Consumer Engagement With Brand Focused-Mobile Video Experience / Client Stories Opportunity With a campaign to ensure its rum was synonymous with summer for its 18-24 year old target audience, Malibu knew its ‘Best Summer Ever Project’ had to engage consumers where they spent the most time – on mobile. Working with its agency, Havas Media, Pernod Ricard-owned Malibu delivered a brand-focused mobile video experience using Mil

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