Case Study
Malaysia Airlines Uses Qubole to Enhance Their Customer Experience and Drive Profitability
As with most airlines in the past few years, Malaysia Airlines faced increasing pressure to improve profitability and cut operational costs to compete with low-cost carriers in the region, all while dealing with the challenges of a rapidly changing and diverse market. With their existing infrastructure, the company realized that many departments were hampered by a lack of data availability — IT was experiencing access, time, and resource bo