Case Study

Malaysia Airlines Uses Qubole to Enhance Their Customer Experience and Drive Profitability

Malaysia Airlines Uses Qubole to Enhance Their Customer Experience and Drive Profitability

Pages 3 Pages

As with most airlines in the past few years, Malaysia Airlines faced increasing pressure to improve profitability and cut operational costs to compete with low-cost carriers in the region, all while dealing with the challenges of a rapidly changing and diverse market. With their existing infrastructure, the company realized that many departments were hampered by a lack of data availability — IT was experiencing access, time, and resource bo

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