CASE STUDY MAKING DATA-DRIVEN DECISIONS TO DRIVE STANDARDS ACROSS A FRANCHISE ESTATE 2 3 CASE STUDY MAKING DATA-DRIVEN DECISIONS TO DRIVE STANDARDS ACROSS A FRANCHISE ESTATE “Through its easily digestible monthly reports and true insights, Feed It Back has become a crucial tool we use to inform almost all senior business decisions.” Shaun Cremins, Brand Director, Black and White Hospitality Shaun Cremins, Brand Director, Black and White Hospitality SHAUN CREMINS, Brand Director, Black and White Hospitality, explains: “For those not familiar with Black and White Hospitality, we currently operate 48 restaurants across seven brands, predominantly located in hotels. We operate on a franchise model and the central menu development and innovation is overseen by Ma

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