CASE STUDY EMBEDDING TECHNOLOGY INTO THE DNA OF YOUR BUSINESS2 LAS IGUANAS is a 54-strong restaurant brand that champions authentic Brazilian, Mexican and Latin American food made from scratch and premium cocktails. Renowned for creating memorable customer experiences in a vibrant and fun atmosphere, the group implemented the Feed It Back platform in 2017 to enhance its guest experience. Since then, the technology has become embedded in every day practice across the business, generating a number of commercial benefits and transforming the way the group operates. LISA CAMPBELL, Guest Experience Manager at Las Iguanas, said: “I joined Las Iguanas in 2016, in a role created to focus on enhancing the guest experience. Feed It Back has been a fundamental tool in helping me

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