SUCCESS STORY: SMYTHS TOYS Making child’s play of customer service enhancements Retail giant, Smyths Toys, improves customer service engagement with Genesys Altocloud Smyths Toys is a leading provider of children’s entertainment products with 80 stores throughout the UK and Ireland. The company’s goal is to provide consumers with an extensive range of high-quality products at competitive prices. Smyths Toys offers a wide range of products, from children’s toys and games to child car seats. Traditionally, this market has been very competitive, and the growth of the online markets has intensified this further. Over the past five years, the Smyths Toys online presence has grown at an exponential rate as visitor volumes increased. Associated marketing budget has also risen to

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