SUCCESS STORY: UNICREDIT Building-block framework makes change child’s play UniCredit reaps the rewards of seamlessly integrated, modular technology to meet increasing customer demands Simple and fast interaction is the UniCredit creed If you think banking’s a staid and slow-moving industry then you don’t know UniCredit. Formed from the merger of several major Italian banks, it has operations spanning 17 European countries with constantly evolving regulatory and customer service environments. It may be big, but UniCredit needs to adapt quickly to changing circumstances so its customers get the support they need. “The most important factor for a good experience in banking activity is to make interactions simple and fast,” said Francesco Rosato, Head of Contact Centre Strateg

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