Case Study
Make food from scratch every day
c l i e n t s to r yMake food from scratch every day.Philip Chiang founder P .F . Chang’s manages its brand in 23 international markets using Brandfolder P .F. Chang’s is an Asian restaurant concept founded on one principle: make food from scratch every day in every restaurant. As the first multi- unit restaurant concept in the U.S. to embrace the 2,000-year-old tradition of wok cooking, P .F. Chang’s takes pride in orchestrating a consistent guest experience and brand identity.Company Stats Launched in 1993 More than 300 locations in 23 countries 1.5 million orders of Dynamite Shrimp per year Challenge For P.F. Chang’s, maintaining a consistent guest experience around the world is essential to their success. This requires each of their partners (licensed P.F. Chang