c l i e n t s to r yIt all started with a hotdog stand in 1963.It was a fast-casual experience based on the culture of its founder Dick Portillo, from North Avenue in Villa Park, Illinois. A rich history and over 50 shops later, Portillo’s is proud to call their brand a “forever legacy” with roots forever deep in the midwest.A 50-year legacy with no strategic brand oversight When Jeanelle Calogero came to Portillo’s in 2016 to lead design and content creation, she quickly noticed just how disjointed the brand was across the company . As a 50-year-old company , photography , brand voice, and marketing materials had all been used without much oversight. You can imagine the combinations of outdated imagery , voided collateral, and general brand guidelines that were hapha

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