Google Shopping CASE STUDY Our client, an enterprise-class office supplies retailer, was not satisfied with their Google Shopping management agency. Revenues were declining Y/Y while media spend was increasing. Because the existing agency was not managing the program for profit, product ads were operating at a loss. The client felt a more sophisticated approach would allow for improvement, and chose Omnitail to rebuild and manage the program. BACKGROUND Major Office supplies retailer grows pla revenue 200% 1 2 Generic queries were spending more, but generating less revenue. On the other hand, item-specific queries were spending less and generating more revenue (Image Above). The Profit-Driven Online Marketing Agency INVESTIGATING THE ACCOUNT To figure out where wasted spen

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