Fortune 500 CASE STUDY Our client is a Fortune 500, enterprise-class supplier of industrial gases, welding supplies, and safety equipment with almost 1000 local stores. In addition to online B2C sales, their website also facilitates large B2B orders. With untapped potential in product ads, but no way to take advantage of it, they reached out to Omnitail to restructure and manage their account. BACKGROUND INVESTIGATING THE ACCOUNT expansive product offerings and wide range of b2b and b2c Customers The sporadic orders typical of their industry made it difficult for an automated system to forecast future sales at a product level. It took a greater number of days for the system to learn trends and it was more likely the system would misinterpret data. For example, if three

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