Major grocery retailer franprix charts new territory with award-winning m-commerce app Success Story In Paris you’re never far away from a franprix. Today franprix gets even closer from his customers thanks to its app. The franprix’s can order products that are available in stores, in Paris and Lyon. Thanks to HiPay’s expertise, orders can be tracked easily, payments are processed securely and the franprix team has peace of mind that fraud is under control.CHALLENGES An intensified competition Because of the rise of e-commerce, FMCG retailers are competing not just against each other, but also against companies like Deliveroo and Amazon Local, who deliver products direct to a customer’s door. To keep up, franprix had to diversify, and approach its sales model in a comple

Join for free to read